Projects & Case Studies

Projects & Case Studies —
Real Outcomes
for Founders

A snapshot of the brands we've helped sharpen, structure or relaunch. Every project ships with a clear definition of done.

Selected case studies

E-commerce / Beauty

Lumen Skin

Challenge

Strong product, soft brand. Conversion plateaued and the site couldn't carry a premium price point.

What WHOA built

Repositioning, full visual identity, Shopify rebuild, content system and a launch campaign.

Outcome

+118% conversion rate. AOV up 64%. Sold out two SKUs in the first 9 days post-relaunch.

SaaS / Founder-led

Northpath

Challenge

B2B founder shipping product faster than the marketing could keep up. No funnel, no story.

What WHOA built

Brand story, marketing site, lead funnel, sales collateral and a quarterly growth retainer.

Outcome

Booked-call pipeline 4x in 90 days. CAC dropped 38%.

Service / Agency

Forge & Partners

Challenge

Established consultancy stuck looking like everyone else. Needed authority and a premium reframe.

What WHOA built

Positioning, identity, full website, lead magnet system and a content engine.

Outcome

Average project value 2.3x. Inbound enquiries up 5x within a quarter.

DTC Launch

Atelier Nine

Challenge

Pre-launch DTC brand with one shot at landing well. No team, no infrastructure.

What WHOA built

Brand identity, packaging direction, Shopify store, launch campaign and post-launch retention flow.

Outcome

£186k revenue in launch month. 24% returning-customer rate in 60 days.

Creator / Personal Brand

Maya Okafor

Challenge

Strong audience, no business engine. Income tied to brand deals with no leverage.

What WHOA built

Offer architecture, paid product launch, evergreen funnel and content system.

Outcome

First product launch hit £92k. Recurring revenue funnel live within 6 weeks.

Hospitality / Brand

Casa Mer

Challenge

New hospitality concept needing a brand that could carry from signage to socials to site.

What WHOA built

Naming, identity, site, signage direction, opening campaign and operating-system templates.

Outcome

Sold out opening month. Featured in three national press placements.

Next case study

Could be yours.